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售價:1102 |
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搜尋參考資料: 1. Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful. Oracle Identity Management is a complete and integrated, next-generation identity management platform that provides breakthrough scalability; enables organizations … 新TOEIC必考單字600中文修訂版 (附MP3) Essential Words for the TOEIC with 2 Audio CDs (4th edition) https://en.wikipedia.org/wiki/Environmental_issues_in_New_York_City Environmental issues in New York City are affected by the city's size, density, abundant public transportation infrastructure, and location at the mouth of the Hudson ... www.rsa.com Using Endpoint Visibility to Protect Your Enterprise with RSA Security Analytics and RSA ECAT |
詳細資料ISBN:9789814577106 叢書系列:產品管理 規格:平裝 / 588頁 / 普通級/ 單色印刷 / 11版 出版地:台灣 內容簡介 1.STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THE FIRST PART OF THE TEXT INTRODUCES THREE KEY CONCEPTS (NEW PRODUCTS PROCESS, PRODUCT INNOVATION CHARTER, AND PRODUCT PORTFOLIO) AS THE THREE STRATEGIC ELEMENTS OF THE PRODUCT DEVELOPMENT. THIS UNITES ALL THE KEY STRATEGIES INVOLVED IN NEW PRODUCT DEVELOPMENT, AND SERVES AS A FOUNDATION FOR ALL ASPECTS OF PRODUCT DEVELOPMENT PRESENTED IN LATER CHAPTERS. 2.COMPREHENSIVE COVERAGE OF NEW PRODUCT DEVELOPMENT PROCESS AND PRACTICE, SUCH AS, DESIGNING FOR THE ENVIRONMENT AND GLOBALIZATION IN NEW PRODUCT DEVELOPMENT, PREPARES STUDENTS TO MANAGE THE PEOPLE AND PROCESSES FROM A MARKETING PERSPECTIVE. 3.ATTENTION ON TEAMS. UNDERSTANDING OF WHAT A TEAM IS FOR AND COMPREHENSION OF TEAM MISSION AND STRATEGY IS CRITICAL IN NEW PRODUCTS MANAGEMENT 4.CROSS-FUNCTIONAL APPROACH WEAVED THROUGHOUT. NON-MARKETING VIEWS ARE PRESENTED AS THEY NATURALLY ARISE AND ARE NOT FORCED INTO A SINGLE CHAPTER. THIS HELPS STUDENTS APPRECIATE THE MULTI-FUNCTIONAL NATURE OF PRODUCT DEVELOPMENT IN EACH PHASE OF THE DEVELOPMENT PROCESS. |
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